Franklin Gothic Hand Demi Shadow is another one in my series of hand-drawn fonts from way back in time – before computers changed the way we worked in advertising.
This one was especially used for what we called “pork-belly-ads”: ads for food-stores! I think it is very useful for all kinds of advertising that demands a lot of bang!
Franklin Gothic Hand Light is part of a series of hand-drawn fonts from way back in time – before computers changed the way we worked. When I was in advertising – before computers – a very time consuming part of
When drawing a new font, there is a time when the final form is found – almost – but the curves are not slick and clean yet, that’s what I call the “raw” form. Raw – no sweeteners added! In