The lightest weight of Presley Slab takes inspiration from a late nineteenth-century type specimen, but what began as a decorative and delicate contrasted serif stirred Alejandro Paul’s imagination to conjure voluptuous reverse contrasted letterforms. These became the heaviest weight of Presley Slab, which nods to the lacquered hairstyles from the birth of rock ’n roll with its idiosyncratic ball terminals. Its playful allure and swagger remains visible in the weights that stand between these two extremes but as the curls loosened, many things happened in the design process including the appearance of swashes and alternates.

Presley Slab’s personality has breadth; it is a fun, confident and contemporary palette of letters that will perfectly perform for any job, from editorial design to branding. The Extra Bold and Black weights are a powerful option at large sizes for use on posters and billboards; the graceful Thin and Extra Light weights are delicate options for packaging design or fashion branding. Despite it conjuring images of mid-century music halls, Presley Slab is also staunchly European in it’s aesthetic, offering everything from good-humour to elegance with its unique touches.

Published by Sudtipos

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Designed by Cosimo Lorenzo Pancini and Andrea Tartarelli with Maria Chiara Fantini, Lovelace is Zetafonts homage to the tradition of nineteenth century “Old Style” typography – a revival of Renaissance hand-lettered shapes driven by the desire to create a less formal and more friendly alternative to Bodonian serifs. While taking inspiration from the letter shapes created by Pheimester or Alexander Kay – with their calligraphic curves and heavy angled serifs that influenced Benguiat and Goudy’s typefaces in the 70s – we also tried to add elegance and contrast by following another 19th century revival style: the Elzevir. This digital homage to victorian typography, aptly named after the algorist daughter of lord Byron, is developed in two optical sizes, both in a six weights range from extralight to extrabold.

The text variant offers maximum readability thanks to the generous x-height and screen-friendly design, while the display variant excels in the sharp contrast and thin details needed for editorial and large-size titling use. The italics, strongly influenced by calligraphy, have been complemented with a display script family, including luscious swashes and connected lowercase letters, lovingly designed by Zetafont in-house calligrapher.

All the thirty weights of Lovelace cover over 200 languages that use latin, cyrillic and greek alphabets, and include advanced Open Type features as Stylistic Alternates, Standard and Discretionary Ligatures, Positional Numerals, Small Caps and Case Sensitive Forms.

Published by Zetafonts

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